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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the most significant [industry program](https://forest500.org/rankings/companies/mission-newenergy-limited) in Las Vegas luxury jets are tempting purchasers with their streamlined silhouettes, luxurious cabins - and increasingly, their usage of alternative fuels.
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Fuel producers and jetmakers are keen to showcase novel kinds of [aviation fuel](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) considered less harmful to the climate, from utilized cooking oil to the distinctly less [attractive meat](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) waste.
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Business jet operators, like airlines, have actually bowed to ecological pressure on aviation and dedicated to cutting in half carbon emissions by 2050 compared to 2005.
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Their hope is that embracing eco-friendly fuel to curb emissions could make company jets more appealing to ecologically mindful buyers - especially corporations dealing with [concerns](https://www.bloomberg.com/profile/company/MNELF:US) over sustainability from [investors](https://forest500.org/rankings/companies/mission-newenergy-limited) or green campaign groups.
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The [accessibility](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) of less [contaminating personal](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) jets could likewise spare the rich and famous the [negative promotion](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) experienced by Britain's Prince Harry and his wife Meghan over a recent personal jet trip to southern France.
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Five Gulfstream jets on display screen in Las Vegas are [utilizing California-produced](https://www.pinterest.com.au/missionnewenergy/) fuel from inedible beef tallow.
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The current waste-based [fuels consist](https://www.google.com/search?kgmid=/m/0cqd_rb) of "fats, grease and oils that are by-products of the food industry," stated Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our product is inedible."
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Some of the other 79 airplane on display screen are expected to be powered by 150,000 gallons of other renewable fuel mixes anticipated to be pumped at the program.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of total yearly carbon emissions globally, however can emit, typically, as much as 20 times more [carbon emissions](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) per passenger mile than jetliners, according to the London-based private charter [company Victor](https://www.google.com/search?kgmid=/m/0cqd_rb).
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Prince Harry has protected his occasional usage of private jets to guarantee his household's safety, and has said that on the rare occasions he does not fly commercially he offsets his emissions.
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But planemakers state occurrences such as the furore over his itinerary have added fresh difficulties for a market already making every effort to justify its contribution to cutting corporate costs.
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"Incidents of flight shaming involving making use of private jets are regrettable when you consider that our market has provided fuel effectiveness improvements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier thinks increased sustainable fuel usage will assist the market make inroads with corporations and wealthy purchasers. According to market information, billionaires just have a 19% company jet ownership rate.
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But even an image transformation - with jets sporting sticker labels like "this aircraft flies on renewable fuels" and organisers including alternative fuel pumps for checking out [airplanes -](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) is not likely to satisfy all [critics](https://www.bloomberg.com/profile/company/MNELF:US) at the Oct 22-24 luxury jet event.
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Environmentalists and some analysts remain hesitant that biojetfuels, generally combined 50-50 with kerosene, will make a [considerable influence](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) on public understandings about [high-end travel](https://www.google.com/search?kgmid=/m/0cqd_rb).
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"No amount of [jatropha curcas](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) or Brazil-nut fuel can make business jets look eco-friendly," stated air travel expert Richard Aboulafia.
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Demand from company jet operators for eco-friendly fuels now far goes beyond supply and their interest could drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://www.zoominfo.com/c/mission-newenergy/346542889) at its California plant, could [broaden production](https://forest500.org/rankings/companies/mission-newenergy-limited) up to 150 million gallons by 2022.
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Corporate charter companies and experts are also seeing more interest from customers who want to purchase carbon credits to offset emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said [emissions played](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) a function in a corporate jet utilization research study his business recently finished for a Fortune 500 company.
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"At the end of the day, I believe that cost, expense per hour, variety, speed and performance, that's still the (sales) driver. But I think individuals are ending up being more familiar with the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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