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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market show in Las Vegas high-end jets are luring purchasers with their smooth silhouettes, plush cabins - and progressively, their use of alternative fuels.<br> |
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<br>Fuel manufacturers and jetmakers are keen to display unique types of aviation fuel considered less damaging to the environment, from used cooking oil to the [distinctly](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) less glamorous meat waste.<br> |
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<br>Business jet operators, like airline companies, have acquiesced environmental pressure on aviation and [devoted](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) to halving carbon emissions by 2050 compared with 2005.<br> |
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<br>Their hope is that adopting sustainable fuel to suppress emissions might make organization jets more appealing to ecologically conscious purchasers - particularly corporations facing concerns over sustainability from [shareholders](https://www.pinterest.com.au/missionnewenergy/) or green campaign groups.<br> |
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<br>The availability of less contaminating personal jets could likewise spare the abundant and well-known the unfavorable publicity experienced by Britain's Prince Harry and his better half Meghan over a current personal jet journey to southern France.<br> |
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<br>Five [Gulfstream](https://www.bloomberg.com/profile/company/MNELF:US) jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.<br> |
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<br>The most recent waste-based fuels include "fats, grease and oils that are by-products of the food industry," said Bryan Sherbacow, chief business officer of Boston-based [biofuel](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) producer World Energy, which produces fuel from meat waste utilized by Gulfstream.<br> |
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<br>"All of our product is inedible."<br> |
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<br>A few of the other 79 airplane on display screen are anticipated to be powered by 150,000 gallons of other sustainable fuel blends expected to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets represent less than 0.1% of total yearly carbon emissions internationally, however can release, usually, up to 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter company Victor.<br> |
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<br>Prince Harry has actually protected his [occasional usage](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) of private jets to ensure his family's safety, and has actually stated that on the uncommon occasions he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers say events such as the furore over his itinerary have actually added [fresh difficulties](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) for an industry currently striving to validate its to cutting business costs.<br> |
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<br>"Incidents of flight shaming including making use of personal jets are regrettable when you think about that our industry has actually provided fuel effectiveness improvements of 40% over the previous 40 years," stated Bombardier [Aviation](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) President David Coleal.<br> |
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<br>Bombardier thinks increased sustainable fuel use will assist the industry make inroads with corporations and wealthy buyers. According to market information, billionaires just have a 19% [business jet](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) ownership rate.<br> |
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<br>But even an image transformation - with jets [sporting sticker](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) labels like "this airplane flies on renewable fuels" and [organisers including](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) [alternative fuel](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) pumps for checking out aircrafts - is unlikely to please all [critics](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) at the Oct 22-24 high-end jet occasion.<br> |
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<br>Environmentalists and some experts remain doubtful that biojetfuels, usually combined 50-50 with kerosene, will make a [considerable influence](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) on public perceptions about luxury travel.<br> |
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<br>"No quantity of [Jatropha](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) or Brazil-nut fuel can make company jets look eco-friendly," said air travel analyst Richard Aboulafia.<br> |
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<br>Demand from organization jet operators for sustainable fuels now far goes beyond supply and their interest might drive future production, [Sherbacow](https://www.bloomberg.com/profile/company/MNELF:US) said.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) at its California plant, could expand production as much as 150 million gallons by 2022.<br> |
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<br>Corporate charter companies and [experts](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) are likewise seeing more interest from clients who want to buy carbon credits to offset emissions from their [flights](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm).<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, [stated emissions](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) contributed in a [corporate jet](https://www.bloomberg.com/profile/company/MNELF:US) utilization research study his company just recently completed for a Fortune 500 business.<br> |
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<br>"At the end of the day, I believe that rate, expense per hour, range, speed and efficiency, that's still the (sales) driver. But I believe individuals are becoming more aware of the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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