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Missouri voters approved legal mobile and retail sports betting wagering, permitting managed books to take bets next year.
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The sports betting wagering ballot step gone by a slim bulk early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the eight states surrounding Missouri allow mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro locations with Missouri, respectively.
Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting this year.
" Missouri has a few of the very best sports betting fans on the planet and they appeared big for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a declaration. "On behalf of all six of Missouri's expert sports betting franchises, we want to thank the Missouri voters who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legislate sports betting wagering and guarantees we no longer lose important tax earnings to our surrounding states. Most notably, the passage of Amendment 2 indicates a new, devoted, irreversible funding stream for Missouri classrooms."
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Missouri sports betting next steps
Voter approval indicates approximately 14 mobile sportsbooks might start accepting bets next year. It is unlikely all 14 readily available licenses are used.
DraftKings and FanDuel funded almost every dollar of the "yes" campaign and will unquestionably apply to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses offered without needing to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying cost).
Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, regardless of opposing the ballot procedure, will likely utilize its license to release the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will likewise likely introduce their particular books.
The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will launch mobile sportsbooks.
The staying 6 licenses are reserved for each of the major professional sports betting teams that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most popular advocates of the ballot measure.
Along with DraftKings, FanDuel and Caesars, Missouri wagerers need to anticipate other prominent national brands consisting of BetMGM, bet365, BetRivers and Fanatics to look for market gain access to.
Launch probability tiers IF Missouri voters approve sports betting wagering:
Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Highly likely: Fanatics, bet365, ESPN BET
Are Already Reside In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa
Opposed Referendum But Still Might: Caesars
Missouri's tally measure allows every Missouri casino to open retail sportsbooks on their respective homes. Most if not all 13 gambling establishments handled by the six casino operators are anticipated to open in-person wagering choices such as wagering kiosks and potentially devoted, full-service sportsbooks.
The six sports betting teams can also open in-person sportsbooks within or nearby to their particular home playing venues. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that permit in-stadium retail sportsbooks.
The language around the ballot step needs the first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most profitable time of the sports betting calendar.
Missouri sports betting background
The successful Missouri sports betting campaign comes regardless of millions in financing opposing the procedure from one of the state's largest sports betting stakeholders.
Caesars spent countless dollars to beat the measure. In a lot of other states that connect online sports betting with a state's brick-and-mortar casinos, an operator is given at least one license per managed home.
Because scenario in Missouri, Caesars would be managed a minimum of three prospective licenses, one for each casino it handles. Instead, Caesars only has one. In states with the license-per-property design, business can either open books or, more typically, farm out the license to a rival that pays an accompanying fee in exchange.
FanDuel and DraftKings, which have approximately two-thirds of U.S. nationwide sports betting wagering manage market share, might possibly have an upper hand on their rivals by making the pair of untethered licenses. It remains to be seen which 2 books will earn these slots, however the language around the ballot measure would appear to favor the two nationwide market leaders.
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Polling previously in the year revealed the "yes" vote with a minor lead. Support efforts were bolstered by 10s of millions invested by DraftKings and FanDuel.
A series of tv and radio ads focused on the profits legal sportsbooks would produce for Missouri public education. Opponents, moneyed mainly by Caesars, argued the fans' ads were misleading and the 10s of millions of forecasted dollars raised would have a minimal impact in a state that currently spends billions on education yearly.
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Missouri Sports Betting Ballot Measure Approved By Voters
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